HB Pure Detergent Powder

Packaging

HB Pure Detergent Powder

This project involved designing the packaging for HB Pure Detergent Powder, a product aimed at providing quick and efficient cleaning for consumers. The goal was to create a packaging design that communicated the product’s benefits, such as rapid cleaning and odor elimination.

Task

The objective was to design a visually appealing packaging that stands out on retail shelves, communicates the key features (rapid cleaning, odor elimination, and fabric safety), and appeals to a wide range of customers.

Strategy

We ensured the packaging stands out on FMCG retail shelves by utilizing bright and attractive colors, such as orange and blue, that evoke cleanliness and freshness. Clear and bold text emphasized the product’s key selling points: "Rapid Clean" and "Safe for Fabric." The use of imagery that included freshly washed clothes reinforced the product's purpose.

Design

The design features vibrant orange and blue tones, creating a clean and fresh look. The prominent HB Pure logo is highlighted, while the product benefits, such as "Rapid Clean" and "Eliminates Odor," are clearly visible. The clean, simple layout, coupled with fabric and washing machine imagery, enhances the product's appeal to the target market.

Outcome

The packaging design successfully attracted attention and communicated the key benefits of the detergent powder. The bright, clean design contributed to increased visibility and consumer interest in the product.

Client

HB Pure

Tags

BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, Detergent Powder, FMCG, Graphic Design, PackageDesign, ProductPackaging, RetailDesign, WashingPowder

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