Packaging

Drinkfix Hangover Aid

This project involved designing the packaging for Drinkfix Hangover Aid, a herbal supplement aimed at helping individuals recover from hangovers. The design needed to be fun, modern, and clearly communicate the product’s benefits to party-goers, travelers, and professionals.

Task

The goal was to create packaging that would stand out on shelves and make it clear to consumers that this product provides a quick and easy solution for hangovers while offering convenience in individual, grab-and-go packets.

Strategy

The packaging design was created with the aim of standing out on FMCG retail shelves by using bold colors and a playful, modern aesthetic. We incorporated icons that highlight the product’s versatility for work, travel, and parties, and emphasized its convenient format with a clear "Grab & Go" feature. The smiley face graphic adds a fun and inviting touch while reinforcing the product’s mood-lifting purpose.

Design

The design uses a combination of navy blue and white to evoke a sense of calm and cleanliness, while bright, fun elements like the large, friendly smiley face and rounded font give it a playful and approachable feel. The key benefits are clearly displayed with easy-to-read typography and icons, ensuring consumers understand the product’s purpose at a glance.

Outcome

The packaging design successfully conveyed the product’s playful yet practical purpose. It attracted attention in stores and helped position Drinkfix as a go-to solution for people looking to keep their energy up after a night of partying or traveling.

Client

Drinkfix

Tags

BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, FMCG, Graphic Design, Hangover Aid, Mono carton packaging, PackageDesign, ProductPackaging, RetailDesign, Supplement

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