Packaging

Dr. Buzzy Toe Grips

This project focused on designing the packaging for Dr. Buzzy’s ToeGrips, a product aimed at helping senior dogs with traction, preventing slipping, sliding, and splaying. The objective was to create a packaging design that communicates the product’s effectiveness and appeal to dog owners.

Task

The goal was to design packaging that clearly highlights the benefits of ToeGrips, such as restoring traction and reducing the risk of injury, while also ensuring it stands out on retail shelves.

Strategy

The packaging was designed with bold colors and clear, concise messaging to communicate the product’s key benefits: reducing slipping, improving traction, and enhancing confidence for senior dogs. The use of a prominent image of a dog with Toe Grips showcased the product in use, reinforcing its effectiveness.

Design

The design features a clean, professional look with a blue and white color scheme that evokes trust and clarity. The packaging includes essential information like usage benefits, product features, and a clear call-out for “Made in USA.” The dog’s image on the front captures the target market’s attention, with an emphasis on the product’s functionality.

Outcome

The packaging design successfully conveyed the product’s benefits, leading to increased brand recognition and consumer trust. It effectively communicated the product’s functionality while appealing to dog owners looking for practical solutions to help their pets.

Client

Dr. Buzzy’s ToeGrips

Tags

BrandDesign, ConsumerAppeal, CreativePackaging, Custom Design, Graphic Design, PackageDesign, Pet care, ProductPackaging, RetailDesign, Stand-Up Pouch, Toe Grips

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