This project involved designing the packaging for Balaji’s Spicy Cheese Potato Chips. The objective was to create an attractive and engaging design that aligned…
Strategy
We focused on using vibrant colors and bold typography, ensuring the packaging stood out on FMCG retail shelves. The layout was crafted to highlight key product details, such as the flavor and quality, while maintaining a clean and modern aesthetic.
Design
The design features a bold color scheme complemented by a clear product name and flavor in large fonts. The playful chip graphics and the inclusion of spicy cheese ingredients provided a fun and appetizing look. The design also integrates cultural elements to connect with the target audience.
Client
Balaji
Outcome
The package design received positive feedback from both the client and consumers. The vibrant colors and clear messaging contributed to increased product visibility and brand recognition on shelves.
