This project involved designing the packaging for Drinkfix Hangover Aid, a herbal supplement aimed at helping individuals recover from hangovers. The design needed to…
Strategy
The packaging design was created with the aim of standing out on FMCG retail shelves by using bold colors and a playful, modern aesthetic. We incorporated icons that highlight the product’s versatility for work, travel, and parties, and emphasized its convenient format with a clear "Grab & Go" feature. The smiley face graphic adds a fun and inviting touch while reinforcing the product’s mood-lifting purpose.
Design
The design uses a combination of navy blue and white to evoke a sense of calm and cleanliness, while bright, fun elements like the large, friendly smiley face and rounded font give it a playful and approachable feel. The key benefits are clearly displayed with easy-to-read typography and icons, ensuring consumers understand the product’s purpose at a glance.
Client
Drinkfix
Outcome
The packaging design successfully conveyed the product’s playful yet practical purpose. It attracted attention in stores and helped position Drinkfix as a go-to solution for people looking to keep their energy up after a night of partying or traveling.
