Used a casual interview format paired with playful on-screen prompts. Members’ candid expressions were amplified with trending film cutaways and punchy music, making each answer pop. The combination made the content highly shareable and feel-good, especially among local gym-goers.
Design
Bright, energetic color palette in the background with Ajva branding visible. Clean handheld shots with dynamic jump cuts. Movie insert clips and meme-style captions were layered with zoom-ins and text reactions to boost humor and storytelling.
Client
"Our members loved it—and even the ones who didn’t take part now want to be in the next video!"– Ajva Fitness
Outcome
The reel increased story shares and profile interactions, helping the brand come across as more personable and community-focused. It also motivated more members to participate in future content and improved gym’s digital personality.
