This project focused on designing the packaging for Dahler’s Premium Pineapple Juice, a fresh, high-quality juice made from 100% pineapple. The objective was to…
Strategy
The packaging design uses bold yellow and green colors to convey freshness and the natural tropical flavor of pineapple. We ensured the design stands out on FMCG retail shelves by incorporating the bright, refreshing imagery of pineapple slices and a sleek bottle shape. The brand name, "Dahler," and "Pura Vida" tagline evoke a sense of authenticity and high quality.
Design
The design features a clean, modern aesthetic with a vibrant color scheme of yellow and green. The pineapple imagery helps reinforce the tropical, natural appeal, while the bottle's shape and label communicate its premium positioning. The "Pura Vida" tagline adds an authentic touch, emphasizing the natural, fresh roots of the product.
Client
Dahle
Outcome
The packaging design successfully communicated the product’s premium quality and natural ingredients, leading to increased consumer appeal and brand recognition. Its bright, fresh design helped position the product as a top choice for health-conscious consumers.
