The video opened with a scene of an elderly woman feeling helpless about traditional saving issues, with visual cues like empty boxes and dream bubbles. The voice-over narrated her internal worry, followed by the smooth reveal of the Chits app as a modern, safe, and community-based financial tool. The contrast in mood helped amplify the solution's impact.
Design
Used warm tones (reds, golds, and sepia lighting) to depict the emotional weight of the intro, then shifted to brighter hues and soft motion graphics to signal relief and optimism. The brand app interface was animated on-screen to show simplicity and clarity. Emotional music complemented the transitions.
Client
"This didn’t feel like an ad—it felt like a real conversation. Our audience connected with it deeply."– vaighai Chits
Outcome
The reel helped increase app interest and downloads, especially during the local promo campaign. It was praised for its relatable narrative and emotional pull, standing out from typical chit fund promotions.
