This project involved designing the packaging for Sadhuragiri Snacks, specifically for their Puffed Rice Balls. The product embodies the essence of traditional, healthy savory…
Strategy
The design uses earthy tones and vibrant green elements to highlight the traditional, natural aspect of the product. The label’s font and colors were chosen to resonate with a nostalgic, home-made feel, while also ensuring a modern touch. We ensured the packaging stands out on FMCG retail shelves by using bold, eye-catching typography and incorporating the brand’s mountain imagery. This helped position the product as both premium and authentic.
Design
The design integrates vibrant green colors with imagery of the puffed rice balls themselves, emphasizing the product’s authenticity. The use of a mountain graphic ties into the brand's identity, symbolizing purity and naturalness. The "Traditional Savories" label reinforces the cultural connection and health benefits of the product, while the modern typography ensures the product appeals to younger generations as well.
Client
Sadhuragiri Snacks
Outcome
The final packaging design successfully captures the brand’s traditional roots while appealing to modern consumers. The design’s clean, vibrant look contributed to increased visibility and positive reception in the competitive FMCG market, helping Sadhuragiri Snacks carve out a niche for itself.
