This project focused on designing the packaging for Petsmont’s Organic Paw Balm, a pet care product designed to protect and heal dogs’ paws. The…
Strategy
The design incorporates playful elements such as paw prints and a cute dog illustration to immediately connect with pet owners. We used bright, engaging colors, such as red and white, to evoke a sense of warmth and safety, while the organic focus is communicated through the clean, simple design and natural imagery.
Design
The packaging features a cute dog character alongside playful typography to make the product feel friendly and approachable. The use of paw prints and icons emphasizes the protective and healing benefits of the balm, while the “Organic” label reinforces the product’s natural, high-quality ingredients. The color palette of red and white gives the design a clean and bold look, making the product easily recognizable.
Client
Petsmont
Outcome
The packaging design successfully communicated the product’s key benefits in a fun and approachable way, helping to increase consumer trust and engagement. The playful and vibrant design helped Petsmont stand out in the competitive pet care market.
