This project involved creating the packaging design for ReTrak’s Travel-Sized Lightning to USB Cable. The goal was to design a compact, functional package that…
Strategy
The design leveraged clean, modern aesthetics with a futuristic touch to represent the product's functionality and appeal to tech-conscious travelers. We ensured the packaging stands out on FMCG retail shelves through clear labeling of the product's key features, such as its retractability and travel-size convenience. The design focuses on making it clear that the product is essential for everyday use and travel.
Design
The packaging features a vibrant color palette with the signature ReTrak green, emphasizing the brand's identity. A visual representation of the retractable cable was included to highlight its ease of use and portability. Icons and images of the cable in various settings (travel, work, and home) help convey versatility and practicality.
Client
ReTrak
Outcome
The final design successfully communicated the portability and innovation of the travel-sized cable while ensuring it stands out on store shelves. The clean, sleek packaging has helped elevate ReTrak’s product visibility and appeal to the target audience of tech enthusiasts and frequent travelers.
